The "Gangnam Style" music video by the recording artist Psy is currently the fourth most watched and fourth most popular video on YouTube. It was directed by Cho Soo-hyun. The music video was filmed in Seoul for 48 hours in a row. This video aired on July 15, 2012 and was then available for digital download on October 19th. In the music video Psy "mocks the style of Gangnam-gu Seoul, a striking district with high rental rates, high hopes, and a focus on high-status lifestyles". As of December 2012, the music video was the first to reach 1 billion views on the YouTube video-sharing website and by June 2014 it had exceeded 2 billion views. As of February 2018, the number of views increased to 3.1 billion.
The music video won awards from various award-giving bodies such as the Mnet Asian Music Awards and the Melon Music Awards.
Video Gangnam Style (music video)
Produksi
The music video was directed by Cho Soo-hyun, who also directed the music video for Psy's follow-up single "Gentleman" and the music video for "This Love" by Shinhwa. It shows Psy doing a funny horseback dance and appears in unexpected locations around Gangnam District, such as outdoor yoga sessions and hot tub. She wears some special clothes and black sunglasses with a "classy dressing and fat-dancing" pattern. It features "skewering [of] Gangnam images" by "non-Gangnam Psy"; This parody will be recognized by viewers who are familiar with Korean culture. Although there are more than ten different locations shown, only two scenes are actually filmed in the Gangnam district. The sauna scene, the elevator scene and the bathroom scene were filmed elsewhere in the greater Seoul area, and several shoots were filmed at the World Trade Center Seoul and Songdo International Business District, which included Songdo Central Park and the International Business District District. This video was taken for 48 hours in July 2012.
In K-pop, it's routine to have brilliant acting by celebrities in a music video, like in dance scenes in elevators and parking garages. Guests in the music video include:
- 4 Only Hyuna members, who dance on the subway and attract Psy's attention.
- Hwang Min-woo, a 7-year-old boy who danced early in the video. During an interview with CNN, Psy stated that "the night before the shooting of the music video, I was watching Korean Talent Got and watched him dance for Michael Jackson.She was so silly So we called him and asked him to be in the music video, who shot the next day, and he came and everything worked. "He has been praised for his eye-catching dance moves that have received much attention from viewers.
- Comedian/Korean television personality radiates Yoo Jae-suk, who is involved in a dance duel with Psy.
- Comedian/television personality Noh Hong-chul, who performed his typical pelvic-push dance in the elevator while Psy tapped under it.
The music is composed by Psy and Yoo Gun-hyung, a South Korean producer who has also collaborated with Psy in the past. Yoo also organizes songs while Psy is responsible for the lyrics.
Maps Gangnam Style (music video)
Synopsis
The video begins with Psy, who is relaxing in a place that looks like a sandy beach, under a sun umbrella and holding a cold drink, but the camera zooms in to reveal that he's actually in a playground. The video then alternates between the playground, where a boy (Hwang Min-woo) dances next to him; and a row of horses in a stall, where Psy does his signature "unseen horse dance". When Psy (and two women) walked past the parking garage, they were pelted by pieces of newspaper, garbage, and snow. In a sauna, wearing a blue towel, he rests his head on the shoulders of a fat man while another man covered in tattoos is stretching. He then sings in front of two men playing Janggi (Korean chess), dancing with a woman on a tennis court and playing with a senior tour bus. The scene took turns quickly until there was an explosion near the chess player (played by Big Bang members Seungri and Daesung), causing them to jump off the bench. Psy immediately walks towards the camera, pointing and shouting "Oppan Gangnam Style". The choir began when she and several dancers performed at the stables. She danced as two women walked backwards. She danced on the tennis court, carousel, and tour bus. He edged into a yoga session outdoors and on a boat. The camera enlarges the woman's buttocks, then shows Psy "yells" at her.
The chorus ended and he was seen in the parking lot, where Psy was approached by a man (Yoo Jae-suk) in a yellow suit that stepped out of a red Mercedes-Benz SLK 200; they have a dance duel. He then appears in the elevator under a man (Noh Hong-chul) who straddles him and thrusts his pelvis. The man in the yellow suit then enters his car and leaves. The camera pot and it shows Psy at the subway station, where she rides the train and notices the attractive young women dance (Hyuna). At one of the train stops, he approached the girl in slow motion, and he did the same. They began to embrace. He then tells the girl "Oppan Gangnam Style", and they are dancing horses along with several others at the train station, starting the second chorus. He is also the surface of the spa.
Psy sings for girls at nightclubs because people in various costumes walk behind them. She tapped in a serious tone in an enclosed space, but when she said "You know what I said" the camera was enlarged, and it was revealed that she was actually sitting on the toilet with her pants down. Psy and a large group of dancers perform a horse dance and perform the last pose. After a short repetition of the dance duel, Psy says, "Style of Oppan Gangnam", and the video finishes with cartoon graphics.
Popularity
After the release of July 15th, "Gangnam Style" surpassed Carly Rae Jepsen's "Call Me Maybe" to reach number one spot on YouTube Top 100 Music Videos for the week of August 28, 2012. On September 1st, she surpassed Girls' Generation "Gee" for into the most viewed K-pop video on YouTube. Although "Call Me Maybe" has tremendous strength, on average over 1.5 million views per day, "Gangnam Style" increased to an average of over nine million views per day in just two months. This is mainly because "Call Me Maybe" remains largely North American trends, while the popularity of "Gangnam Style" is not limited to the United States. 61.6 percent of viewers are male, and those between the ages of 13 and 17 represent the largest group.
According to The Wall Street Journal , T-Pain was one of the first people to "send [video] to the stratosphere" when he tweeted about it on July 29th. Then taken by Neetzan Zimmerman from Gawker social blog, who asked "Is this underground underground Hip Hop artist from South Korea just released the Best Music Video of the Year?" on July 30th. This was soon followed by Robbie Williams, Britney Spears, Katy Perry, Tom Cruise, Joseph Gordon-Levitt, and William Gibson, who have commented on or shared videos with their fans via Twitter.
The earliest video to attract the attention of media networks outside South Korea was "Psy Gangnam Style MV Reaction", uploaded by Katie and Mindy Anderson on July 18, 2012. The Andersons were then interviewed by Evan Ramstad from The Wall Journal of the Road a few weeks later. In his article published on August 6, 2012, Ramstad also included "Kpop Music Mondays: PSY Gangnam Style", reviews and parody of "Gangnam Style" uploaded on July 23 by K-pop video blogger Simon and Martina Stawski, the Canadian couple lives in Seoul. This makes Stawski's video the earliest parody to be shown in American newspapers. On August 8, 2012, Ramstad appeared on WSJ Live, and he mentioned Andersons and Stawskis again, before claiming that "many Koreans also make their own parody of 'Gangnam Style'".
On September 3, 2012, the daily number of views generated by "Gangnam Style" exceeded five million. At the end of September, it topped the iTunes charts in 31 countries.
"Gangnam Style" reached an unprecedented milestone of a billion YouTube impressions on December 21, 2012. A spoof documentary by videographer Simon Gosselin has been posted on YouTube and has promoted rumors of 2012 apocalypse throughout social media services like Facebook and Twitter-related "Gangnam Style" for the false prophecies of Nostradamus. On December 21st, approximately 15:50 UTC, the YouTube video page was updated with 1,000,382,639 views. YouTube specifically marks the achievement of the video with the animated cartoon icon Psy, added first by the site logo, and then next to the video view counter when it exceeds one billion views. On April 6, 2013, videos on YouTube reached 1.5 billion views. On June 1, 2014, the music video reached two billion views.
On December 3, 2014, the video reached 2.1 billion views (closer to the largest represented digit in 32-bit binary numbers), and YouTube jokingly wrote on Google that it had to change the view count system to prevent overflow of integers. In fact, YouTube has updated to 64-bit integers a few months earlier. On January 19, 2016, the video reached 2.5 billion views. On November 25, 2017, this video surpassed 3 billion views.
According to research by EÃÆ'¶tvÃÆ'¶s University and Ericsson Research in Hungary; and Massachusetts Institute of Technology in the United States, the geographic source of the virus's spread of the video is the Philippines and not in South Korea where the video was produced. The researchers concluded the origin of the spread of the virus after analyzing data on Twitter and verifying the pattern of deployment via Google Trends.
Recordings
This video has held five recordings in the history of YouTube - the most viewed video (held over 1,689 days, exceeded on July 10, 2017 by Wiz Khalifa's "See You Again"), the most-rated video (beyond 19 February 2017 by "See You Again "), the most talked-about video (currently), the most popular video (held over 1,444 days, surpassing on August 27, 2016 by" See You Again "), and the fastest video to reach 1 billion views (exceeded on January 18 2016 by Adele "Hello")
View amount
No 1 Most Watched Videos (Jan 2012 - Feb 2018)
Reception
The music video "Gangnam Style" has received a positive response from the music industry and commentator, who drew attention to the tone and movement of the dance, although some people think it is vulgar. Another important aspect that helps popularize videos is a funny dance move that can be easily copied, such as a pelvic push during the elevator scene. The United Nations praised Psy as "an international sensation" because of the popularity of "satire" video clips and the motion of "horseback riding". Thus, the music video gave birth to a crazy dance that had not been seen since Macarena in the mid-1990s.
World Bank chief economist David McKenzie said that some of the Psy dance moves "look like regression discontinuities", while NASA's space agency calls "Gangnam Style" a music video full of dance that has forever entered the hearts and minds of millions of people. person. Melissa Locker of Time noted that it was "difficult not to watch anymore... and again... and again", while CNN reporter Shanon Cook told the audience that she had been watching "Gangnam Style" about 15 times.
The German news magazine Der Spiegel attributed the popularity of "Gangnam Style" to its bold dance moves, a sentiment also voiced by Maura Judkis of The Washington Post, who wrote, "'Gangnam Style 'has made an incredibly stupid dance move suddenly cools down.â € This video was also reviewed positively by Steve Knopper of Rolling Stone , who called "Gangnam Style" an outer K-pop video the great thing that has all the best elements of the only weirdest wonder that hypnotizes and hopes that "PSY gets rich from this".
Mesfin Fekadu from the Associated Press wrote that the Psy dance movement is "a bit odd" but the music video is full of colorful and lively clothing. Matt Buchanan and Scott Ellis from The Sydney Morning Herald wrote that the video "makes no sense at all for most Western eyes" and it "makes you wonder if you accidentally took other people's medication" while Deborah Netburn of Los Angeles Times called it "one of the greatest videos ever uploaded to YouTube." Kim Alessi of Common Sense Media considers the music video for "Gangnam Style" worth a look for his contemporary Asian and contemporary urban lifestyle caricature, but also warns that "Gangnam Style" contains sexually suggestive images and "degrading messages" that may be inappropriate children and adolescents.
In January 2015, Billboard named the video as one of the 20 best music videos of the 2010s (so far).
See also
- List of the most viewed YouTube videos
Note
References
External links
- Music videos on YouTube
Source of the article : Wikipedia
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