Starwood Hotels and Resorts Worldwide, LLC is a subsidiary of Marriott International. Prior to the merger with Marriott, it was an American hotel and leisure company headquartered in Stamford, Connecticut. It is one of the largest hotel companies in the world that owns, operates, franchises and manages hotels, resorts, spas, residences and vacation ownership properties under 11 owned brands. Starting December 1, 2014, Starwood Hotels and Resorts owns, manages, or franchises more than 1,200 properties employing more than 180,400 people, of which about 26% are employed in the United States.
On November 16, 2015, Marriott International announced that it would buy Starwood Hotels and Resorts for $ 13.6 billion, creating the world's largest hotel chain after the deal closes. This merger was completed on September 23, 2016, after obtaining final approval from the American authorities. After the acquisition by Marriott is approved, the Starwood Preferred Guest program announces that it will provide mutual benefits with the Marriott guest reward program. Both programs will be merged under one brand in August 2018.
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Westin
Westin Hotels and Resorts is Starwood's largest upscale hotel and resort brand. It was the oldest brand in Starwood, founded as a Western Hotel in 1930, renamed Western International Hotels in 1963, and then Westin Hotels in 1981. The chain was purchased by Starwood in 1994.
Sheraton
Sheraton is Starwood's flagship brand, providing luxury hotel and resort accommodations. It started operations in 1937 and was sold to Starwood in 1998 by ITT. Also under the Sheraton brand are seven vacation property ownership.
Luxury Collection
The Luxury Collection brand began on January 13, 1992, when ITT Sheraton assigned 28 major hotels and 33 from Sheraton Towers, a luxurious "hotel-in-hotel" facility located within the largest and most exclusive hotel at the Sheraton, as ITT Sheraton Luxury Collection . The flagship of this division is The St Regis in New York City.
This division grew enormous two years later, in February 1994, when ITT Sheraton purchased a controlling stake in CIGA (Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company), an Italian international hotel chain that has a number of luxury properties throughout Europe. The majority of CIGA hotels are folded into the ITT Sheraton Luxury Collection. Both ITT Sheraton and then Starwood retained the original CIGA logo (four St Marks) for the Luxury Collection brand logo until 2010; every Luxury Collection hotel now uses its own logo. After Starwood bought the Sheraton, they set a separate brand identity for The Luxury Collection and developed it. Many hotels in The Luxury Collection are smaller places in altered palaces or other important buildings; the other restored the historic hotel.
Some hotels in The Luxury Collection, which were originally part of ITT Sheraton's Luxury Collection, kept their Sheraton's name when the Luxury division was separated as a completely separate brand under Starwood. Most have been replaced over the last few years, there are only three such hotels left today, operating under the Sheraton name, but not technically part of Sheraton - Sheraton Addis (Addis Ababa, Ethiopia), Sheraton Grande Sukhumvit (Bangkok, Thailand) , and Sheraton Kuwait Hotel (Kuwait City, Kuwait).
Part of the Collection, Royal Penthouse Suite, at Hotel President Wilson in Geneva, billed at US $ 65.000 per night, listed at number 1 in the list of 15 World's Most Expensive Hotels compiled by CNN Go in 2012.
Four Points by Sheraton
Launched in 1995 under the Sheraton Group brand, this brand is a series of middle-class hotels that replace the Sheraton Sheraton sub-brand.
W Hotels
W Hotels is a luxury lifestyle brand of Starwood, generally marketed for younger people. Launched in 1998 with W New York, a conversion from the old Doral Inn hotel at 541 Lexington Avenue in Manhattan and this brand has grown to more than fifty hotels and resorts around the world.
Although the hotel varies from the newly built main property to the more modest conversion of the previous hotel, the hotel has common themes such as modern minimalist and hip decor, informal names for both room and public areas. For example, all hotel lobbies are known as "Living Room". W Hotels tries to enter the letter "W" wherever possible - the swimming pool is known as "Wet" and the laundry bag in each room is known as "Wash". W Hotels are known for their trademarked service philosophy of "Anything/When" and pioneered today's popular "lifestyle" hotels.
St. Regis
St. Regis is Starwood's premier luxury brand, launched in 1999. It's named The St. Regis Hotel in New York City, built in 1904 in Manhattan on 5th Avenue and 55th Street by John Jacob Astor IV, who also founded the Astoria Hotel (later Waldorf-Astoria Hotel) and who died in 1912 in RMS > Titanic . In the 1930s, the head of bartender Fernand Petiot introduced the Bloody Mary cocktail. The St. The Regis is a Sheraton from 1966, and after a luxurious restoration from 1985 to 1991, it was part of ITT Sheraton Luxury division before it became the foundation and brand new Starwood brand. This brand is currently present on four continents, with a total pipeline of 57 hotels operating and signed as of April 2016.
Le MÃÆ' Â © ridien
Le MÃÆ' Â © ridien was founded by Air France in 1972 and sold to Starwood in 2005, which at the time was based in England. It has a total of 137 properties in operation or in pipes around the world, with its first property being Le MÃÆ' Â © ridien Etoile in Paris, France. Le MÃÆ' Â © ridien is positioned as an upscale brand in the Starwood hierarchy and offers properties with excellence in art, design, and local destinations, with each hotel tailored to their respective locations for the purpose of "opening destination" for guests. Certain locations offer guests free access to art galleries and museums through collaboration and partnerships. Le MÃÆ' Â © ridien has a partnership with Italian toaster company, Illy, serving and promoting Illy branded coffee and branded products throughout the world.
Aloft
Aloft, launched in 2005 as Aloft, Vision of W Hotels , in conjunction with W similar to Four Points by Sheraton and its 'brand parent', Sheraton. Aloft is a mid-scale, mid-size business/boutique hotel.
Element
Announced in 2006, and originally known as the Elements by the Westin , this is Starwood's first hotel brand to be eco-friendly. The design includes energy-saving features and water. The first Element Hotel opened in Lexington, Massachusetts in July 2008. The elemental hotels are built eco-friendly from the ground up, from floor made from recycled materials to energy-saving lamps and plumbing fixtures. In 2013, the first Canadian location opened in Vaughan, Ontario. In September 2014, the first German location opened in Frankfurt.
Tribute Portfolio
Launched in April 2015, the Tribute Portfolio is the 10th Starwood brand. Similar to The Luxury Collection brand, Tribute Portfolio is a collection of independent hotels but focusing on four-star hotels instead of five-star hotels. Each of the hotels under this brand gained access to the Starwood sales platform and participated in the Starwood Preferred Guest loyalty program but did not share their look and feel.
In April 2018, Marriott began offering holiday rentals under the Tribute Portfolio brand. As part of the test, the company partnered with Hostmaker to add 200 homes in London to the service.
Design Hotel
Berlin-based Design Hotels provides hospitality services to a network of nearly 300 independently owned and operated hotels. Starwood has been a majority investor in Design Hotels since 2011. In October 2015, Starwood announced that it will add Design Hotels to its brand portfolio. Hotel members from the Design Hotel collection have the option to join Starwood Preferred Guest loyalty program and gain access to the Starwood sales platform.
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Partnership
Starwood has a credit card partnership with American Express. Former partnerships with MBNA Canada Bank in Canada were replaced by American Express in 2010.
Starwood Preferred Guest also has partnerships with 32 affiliate airlines that allow guests to redeem their points for flights under the "SPG Flight" program. In addition, SPG has a "crossover rewards" program with Delta Air Lines, which offers elite Medal members some elite benefits in the Starwood Group hotel and offers certain elite Medal benefits to SPG Platinum Preferred Guest members.
Menurut profil perusahaan Starwood Hotels and Resorts, program SPG memiliki lebih dari 21 juta anggota.
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